http://work.andreaswidman.com Andreas Widman - Creative Producer / Project Manager Thu, 02 Feb 2012 21:52:29 +0000 http://work.andreaswidman.com en http://work.andreaswidman.com/adidas-Originals-Holiday-Hookup http://work.andreaswidman.com/following/work.andreaswidman.com/adidas-Originals-Holiday-Hookup Thu, 02 Feb 2012 21:52:29 +0000 Andreas Widman - Creative Producer / Project Manager 2732743 Role: Planner Agency: Sid Lee Client: adidas To reward the existing community on facebook.com/adidasorginals we created an application a offering our fans the chance to send a personalized holiday greeting to their friends directly from Snoop Dogg or Jeremy Scott. Tons of messages was posted, recorded and delivered on the receivers profile just in time for christmas. http://work.andreaswidman.com/adidas-Originals-Denim http://work.andreaswidman.com/following/work.andreaswidman.com/adidas-Originals-Denim Thu, 02 Feb 2012 20:25:08 +0000 Andreas Widman - Creative Producer / Project Manager 2732134 Role: Creative Producer Agency: Sid Lee Client: adidas Campaign site and content for the 2010 adidas Originals Denim collection. FIlm produced by Jimmy Lee, Digital build by Onne Schwann. http://work.andreaswidman.com/adidas-fashion-mobile http://work.andreaswidman.com/following/work.andreaswidman.com/adidas-fashion-mobile Wed, 15 Jun 2011 08:21:43 +0000 Andreas Widman - Creative Producer / Project Manager 1589921 Role: Creative Producer Agency: Sid Lee Client: adidas Fashion Group Framework for the adidas fashion groups mobile sites launched for spring summer 11. Adapted for iPhone, iPad and a series of Android devices. http://work.andreaswidman.com/adidas-com-homepage http://work.andreaswidman.com/following/work.andreaswidman.com/adidas-com-homepage Wed, 15 Jun 2011 08:21:41 +0000 Andreas Widman - Creative Producer / Project Manager 1590007 <img src="http://payload.cargocollective.com/1/0/1161/1590007/1.jpg" width="670" height="464" width_o="670" height_o="464" src_o="http://payload.cargocollective.com/1/0/1161/1590007/1_o.jpg" data-mid="7789494" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1161/1590007/2.jpg" width="670" height="464" width_o="670" height_o="464" src_o="http://payload.cargocollective.com/1/0/1161/1590007/2_o.jpg" data-mid="7789495" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1161/1590007/3.jpg" width="670" height="464" width_o="670" height_o="464" src_o="http://payload.cargocollective.com/1/0/1161/1590007/3_o.jpg" data-mid="7789498" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1161/1590007/4.jpg" width="670" height="464" width_o="670" height_o="464" src_o="http://payload.cargocollective.com/1/0/1161/1590007/4_o.jpg" data-mid="7789500" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1161/1590007/5.jpg" width="670" height="464" width_o="670" height_o="464" src_o="http://payload.cargocollective.com/1/0/1161/1590007/5_o.jpg" data-mid="7789501" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1161/1590007/6.jpg" width="670" height="464" width_o="670" height_o="464" src_o="http://payload.cargocollective.com/1/0/1161/1590007/6_o.jpg" data-mid="7789502" border="0" align="left"/> Role: Creative Producer Agency: Sid Lee Client: adidas Homepage for www.adidas.com launched in six markets. The page has after launched been integrated with adidas content management system and control has now been handed over to local markets. Built together with Cartelle and Levi 9. http://work.andreaswidman.com/adidas-SLVR-SS-10 http://work.andreaswidman.com/following/work.andreaswidman.com/adidas-SLVR-SS-10 Fri, 12 Nov 2010 19:52:55 +0000 Andreas Widman - Creative Producer / Project Manager 460299 <img src="http://payload.cargocollective.com/1/0/1161/460299/Picture 1.png" width="670" height="454" width_o="670" height_o="454" src_o="http://payload.cargocollective.com/1/0/1161/460299/Picture 1_o.png" data-mid="3683480" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1161/460299/Picture 2.png" width="670" height="454" width_o="670" height_o="454" src_o="http://payload.cargocollective.com/1/0/1161/460299/Picture 2_o.png" data-mid="3683481" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1161/460299/Picture 3.png" width="670" height="454" width_o="670" height_o="454" src_o="http://payload.cargocollective.com/1/0/1161/460299/Picture 3_o.png" data-mid="3683483" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1161/460299/Picture 4.png" width="670" height="454" width_o="670" height_o="454" src_o="http://payload.cargocollective.com/1/0/1161/460299/Picture 4_o.png" data-mid="3683485" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1161/460299/Picture 5.png" width="670" height="454" width_o="670" height_o="454" src_o="http://payload.cargocollective.com/1/0/1161/460299/Picture 5_o.png" data-mid="3683486" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1161/460299/Picture 6.png" width="670" height="454" width_o="670" height_o="454" src_o="http://payload.cargocollective.com/1/0/1161/460299/Picture 6_o.png" data-mid="3683488" border="0" align="left"/> Role: Creative Producer Agency: Sid Lee Client: adidas Fashion Group adidas SLVR SS/10 site showcasing products and look book. Executions also included a first stab at establishing a mobile site framework for the brand. The site was published globally and localized in 6 languages. http://work.andreaswidman.com/adidas-Y-3-SS-10 http://work.andreaswidman.com/following/work.andreaswidman.com/adidas-Y-3-SS-10 Sun, 28 Mar 2010 15:05:38 +0000 Andreas Widman - Creative Producer / Project Manager 330190 <img src="http://payload.cargocollective.com/1/0/1161/330190/1_1.jpg" width="670" height="430" width_o="670" height_o="430" src_o="http://payload.cargocollective.com/1/0/1161/330190/1_1_o.jpg" data-mid="1439958" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1161/330190/2.jpg" width="670" height="430" width_o="670" height_o="430" src_o="http://payload.cargocollective.com/1/0/1161/330190/2_o.jpg" data-mid="1439356" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1161/330190/3.jpg" width="670" height="430" width_o="670" height_o="430" src_o="http://payload.cargocollective.com/1/0/1161/330190/3_o.jpg" data-mid="1439357" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1161/330190/4.jpg" width="670" height="430" width_o="670" height_o="430" src_o="http://payload.cargocollective.com/1/0/1161/330190/4_o.jpg" data-mid="1439358" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1161/330190/5.jpg" width="670" height="430" width_o="670" height_o="430" src_o="http://payload.cargocollective.com/1/0/1161/330190/5_o.jpg" data-mid="1439359" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1161/330190/6.jpg" width="670" height="430" width_o="670" height_o="430" src_o="http://payload.cargocollective.com/1/0/1161/330190/6_o.jpg" data-mid="1439360" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1161/330190/7.jpg" width="670" height="430" width_o="670" height_o="430" src_o="http://payload.cargocollective.com/1/0/1161/330190/7_o.jpg" data-mid="1439361" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1161/330190/8.jpg" width="670" height="430" width_o="670" height_o="430" src_o="http://payload.cargocollective.com/1/0/1161/330190/8_o.jpg" data-mid="1439362" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1161/330190/9.jpg" width="670" height="430" width_o="670" height_o="430" src_o="http://payload.cargocollective.com/1/0/1161/330190/9_o.jpg" data-mid="1439602" border="0" align="left"/> Role: Creative Producer Agency: Sid Lee Client: adidas Fashion Group Y-3's Spring/Summer 2010 campaign features world soccer star Zinedine Zidane alongside a cast of models all wearing a selection of Y-3's collection inspired by the power of soccer and the movement of the net. Timed to the upcoming 2010 FIFA World Cup(tm), the campaign celebrates an icon of sports heritage: the team portrait. The project focused on technical innovation, improved usability, enhanced product presentation and a tighter integration in to adidas technical enterprise solutions. A iPhone optimized html version of the site was also part of the deliverables. Awards FWA - Site of the Day. Boomerang - Grand Prix, Site experiential http://work.andreaswidman.com/adidas-Style-Essentials-Cube-game http://work.andreaswidman.com/following/work.andreaswidman.com/adidas-Style-Essentials-Cube-game Fri, 26 Mar 2010 22:17:11 +0000 Andreas Widman - Creative Producer / Project Manager 330344 <img src="http://payload.cargocollective.com/1/0/1161/330344/Picture 8 copy.jpg" width="670" height="410" width_o="670" height_o="410" src_o="http://payload.cargocollective.com/1/0/1161/330344/Picture 8 copy_o.jpg" data-mid="1440131" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1161/330344/Picture 7 copy.jpg" width="670" height="410" width_o="670" height_o="410" src_o="http://payload.cargocollective.com/1/0/1161/330344/Picture 7 copy_o.jpg" data-mid="1440130" border="0" align="left"/> Role: Creative Producer Agency: Sid Lee Client: adidas 3D puzzle game developed for adidas Style Essentials which allowed user to create their own puzzles, share on social networks and compete against friends across the global. The game was available across multiple markets as a part of the adidas style essentials website. http://work.andreaswidman.com/Cirque-Du-Soleil http://work.andreaswidman.com/following/work.andreaswidman.com/Cirque-Du-Soleil Mon, 15 Mar 2010 21:15:20 +0000 Andreas Widman - Creative Producer / Project Manager 8218 <img src="http://payload.cargocollective.com/1/0/1161/8218/cirq1_2.jpg" width="670" height="400" width_o="670" height_o="400" src_o="http://payload.cargocollective.com/1/0/1161/8218/cirq1_2_o.jpg" data-mid="29198" border="0" align="left"/>Role: Project Manager Agency: Hyper Island Client: Cirque Du Soleil Sanmohini Pellerini and Dave Roberts from SID LEE, Canada delivered a brief for a project for Cirque Du Soleil. We where assigned 24 hours to come up with a solution on how to announce the launch of a permanent Cirque du Soleil show in China. Our solution Cirque Du Soleil is all about multicultural, dynamic, adrenaline pumping performances filled with music and light. They shows are quite often inspired by the asian acrobatic arts and in this we saw a major problem. The asian feel maybe exotic in the US and in Europe, however if we try to launch Cirque Du Soleil in China pushing the exotic asian feel we were sure to fail. China has a strong connection to its historical heritage and the chinese people have a tradition of storytelling through for example the Beijing opera. With this in mind we decide to put focus on the european history, creating a campaign based on figures throughout the european historical and social evolution presenting the ancient Rome, the gypsies in Bulgaria, the French haute couture and so on. The campaign will have its center in the target audience mobile phones. We are sending out MMS messages inviting selected people to attend promotional shows. We also create a mobile web portal where we convey the feeling of Cirque Du Soleil as well as educate the audience about its origin through images and video. The workgroup Andreas Widman, Simone Magurno and Tore Holmberg http://work.andreaswidman.com/Carma-Points http://work.andreaswidman.com/following/work.andreaswidman.com/Carma-Points Mon, 15 Mar 2010 21:15:13 +0000 Andreas Widman - Creative Producer / Project Manager 8162 <img src="http://payload.cargocollective.com/1/0/1161/8162/carmapump.jpg" width="670" height="284" width_o="670" height_o="284" src_o="http://payload.cargocollective.com/1/0/1161/8162/carmapump_o.jpg" data-mid="29158" border="0" align="left"/>Role: Project Manager Agency: Hyper Island Client: The greater good Justin Kramm and Rikesh Lal from Publicis & Hal Riney, San Francisco, delivered a brief asking us to create and promote a product that brings awareness to a worthy cause. We were given 10 hours to find the cause, develop our idea, visualize it and prepare a presentation. The worthy cause The primary human source of pollutant carbon dioxide (CO2) discharge in the atmosphere is from the burning of fossil fuels for energy production and transport. As a result, the global temperature is increasing, throwing the world’s climate out of balance. Introducing Carma points We want to give the individual the option to compensate for it’s own pollution, just like companies. Emissions trading is a method used to control pollution by letting companies or other groups pay to compensate their emissions of pollutants. We want to put this concept in the hands of the individuals and make them conscious of their part in the global environment. We do this by offering them the possibility to buy Carma Points. Carma Points is a easy way to communicate the amount of CO2 emissions your car puts out for each combusted liter. We are planning to communicate the Carma points at a place where the consumer are a contributing to the pollution themselves. We therefor choose the gas-station since there’s a clear connection between the costumer’s car, gas and how it affects the environment. The money generated from the Carma points would be used to invest in more emission allowances. By doing this the result would be fewer allowances available globally. By buying Carma Points you as an individual therefor are not only paying for your own pollution, you're also making it more expensive for big polluters to pollute. Visualization To communicate our message to the consumer we are planning to use touch screens by the gas-pump. Buy using a video screen we can easily display the need information at the place where it will have the greatest impact. The workgroup Andreas Widman, Simone Magurno and Tore Holmberg. http://work.andreaswidman.com/adidas-Originals-Deathstar http://work.andreaswidman.com/following/work.andreaswidman.com/adidas-Originals-Deathstar Mon, 15 Mar 2010 20:36:28 +0000 Andreas Widman - Creative Producer / Project Manager 311499 <img src="http://payload.cargocollective.com/1/0/1161/311499/1.jpg" width="670" height="414" width_o="670" height_o="414" src_o="http://payload.cargocollective.com/1/0/1161/311499/1_o.jpg" data-mid="1352367" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1161/311499/2.jpg" width="670" height="414" width_o="670" height_o="414" src_o="http://payload.cargocollective.com/1/0/1161/311499/2_o.jpg" data-mid="1352368" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1161/311499/3.jpg" width="670" height="414" width_o="670" height_o="414" src_o="http://payload.cargocollective.com/1/0/1161/311499/3_o.jpg" data-mid="1352369" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1161/311499/4.jpg" width="670" height="414" width_o="670" height_o="414" src_o="http://payload.cargocollective.com/1/0/1161/311499/4_o.jpg" data-mid="1352370" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1161/311499/5.jpg" width="670" height="414" width_o="670" height_o="414" src_o="http://payload.cargocollective.com/1/0/1161/311499/5_o.jpg" data-mid="1352371" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1161/311499/6.jpg" width="670" height="414" width_o="670" height_o="414" src_o="http://payload.cargocollective.com/1/0/1161/311499/6_o.jpg" data-mid="1352372" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1161/311499/7.jpg" width="670" height="414" width_o="670" height_o="414" src_o="http://payload.cargocollective.com/1/0/1161/311499/7_o.jpg" data-mid="1352373" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1161/311499/8.jpg" width="670" height="414" width_o="670" height_o="414" src_o="http://payload.cargocollective.com/1/0/1161/311499/8_o.jpg" data-mid="1352374" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1161/311499/9.jpg" width="670" height="414" width_o="670" height_o="414" src_o="http://payload.cargocollective.com/1/0/1161/311499/9_o.jpg" data-mid="1352375" border="0" align="left"/> Role: Creative Producer Agency: Sid Lee Client: adidas Originals The adidas Deathstar application, the first initiative to present the unique collaboration between adidas and Star Wars. I handled the final 30 days of the delivery process. Lots of localization, facebook integration, geo location and video was all part of the fun. Update: Death Star vs. Japan: How Adidas Survived One Viral Ad Campaign Gone Wrong The project was developed at Sid Lee amsterdam. Production company: Lightmaker