http://work.andreaswidman.com Andreas Widman - Creative Producer / Project Manager Sun, 28 Mar 2010 15:05:38 +0000 http://work.andreaswidman.com en http://work.andreaswidman.com/330190/adidas-Y-3-SS-10 http://work.andreaswidman.com/330190/adidas-Y-3-SS-10 Sun, 28 Mar 2010 15:05:38 +0000 Andreas Widman - Creative Producer / Project Manager 330190 Previous&nbsp;/&nbsp;Next image&nbsp;(1 of 9)<img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/1161/330190/1_1.jpg" border="0" width="670" height="430" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/1161/330190/2.jpg" border="0" width="670" height="430" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/1161/330190/3.jpg" border="0" width="670" height="430" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/1161/330190/4.jpg" border="0" width="670" height="430" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/1161/330190/5.jpg" border="0" width="670" height="430" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/1161/330190/6.jpg" border="0" width="670" height="430" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/1161/330190/7.jpg" border="0" width="670" height="430" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/1161/330190/8.jpg" border="0" width="670" height="430" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/1161/330190/9.jpg" border="0" width="670" height="430" align="left" /> Role: Creative Producer Agency: Sid Lee Client: adidas Fashion Group Y-3's Spring/Summer 2010 campaign features world soccer star Zinedine Zidane alongside a cast of models all wearing a selection of Y-3's collection inspired by the power of soccer and the movement of the net. Timed to the upcoming 2010 FIFA World Cup(tm), the campaign celebrates an icon of sports heritage: the team portrait. The project focused on technical innovation, improved usability, enhanced product presentation and a tighter integration in to adidas technical enterprise solutions. A iPhone optimized html version of the site was also part of the deliverables. http://work.andreaswidman.com/330190/adidas-Y-3-SS-10 http://work.andreaswidman.com/330344/adidas-Style-Essentials-Cube-game http://work.andreaswidman.com/330344/adidas-Style-Essentials-Cube-game Fri, 26 Mar 2010 22:17:11 +0000 Andreas Widman - Creative Producer / Project Manager 330344 Previous&nbsp;/&nbsp;Next image&nbsp;(1 of 2)<img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/1161/330344/Picture 8 copy.jpg" border="0" width="670" height="410" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/1161/330344/Picture 7 copy.jpg" border="0" width="670" height="410" align="left" /> Role: Creative Producer Agency: Sid Lee Client: adidas 3D puzzle game developed for adidas Style Essentials which allowed user to create their own puzzles, share on social networks and compete against friends across the global. The game was available across multiple markets as a part of the adidas style essentials website. http://work.andreaswidman.com/330344/adidas-Style-Essentials-Cube-game http://work.andreaswidman.com/8218/Cirque-Du-Soleil http://work.andreaswidman.com/8218/Cirque-Du-Soleil Mon, 15 Mar 2010 21:15:20 +0000 Andreas Widman - Creative Producer / Project Manager 8218 <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/1161/8218/cirq1_2.jpg" border="0" width="670" height="400" align="left" /> Role: Project Manager Agency: Hyper Island Client: Cirque Du Soleil Sanmohini Pellerini and Dave Roberts from SID LEE, Canada delivered a brief for a project for Cirque Du Soleil. We where assigned 24 hours to come up with a solution on how to announce the launch of a permanent Cirque du Soleil show in China. Our solution Cirque Du Soleil is all about multicultural, dynamic, adrenaline pumping performances filled with music and light. They shows are quite often inspired by the asian acrobatic arts and in this we saw a major problem. The asian feel maybe exotic in the US and in Europe, however if we try to launch Cirque Du Soleil in China pushing the exotic asian feel we were sure to fail. China has a strong connection to its historical heritage and the chinese people have a tradition of storytelling through for example the Beijing opera. With this in mind we decide to put focus on the european history, creating a campaign based on figures throughout the european historical and social evolution presenting the ancient Rome, the gypsies in Bulgaria, the French haute couture and so on. The campaign will have its center in the target audience mobile phones. We are sending out MMS messages inviting selected people to attend promotional shows. We also create a mobile web portal where we convey the feeling of Cirque Du Soleil as well as educate the audience about its origin through images and video. The workgroup Andreas Widman, Simone Magurno and Tore Holmberg http://work.andreaswidman.com/8218/Cirque-Du-Soleil http://work.andreaswidman.com/8162/Carma-Points http://work.andreaswidman.com/8162/Carma-Points Mon, 15 Mar 2010 21:15:13 +0000 Andreas Widman - Creative Producer / Project Manager 8162 <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/1161/8162/carmapump.jpg" border="0" width="670" height="284" align="left" /> Role: Project Manager Agency: Hyper Island Client: The greater good Justin Kramm and Rikesh Lal from Publicis & Hal Riney, San Francisco, delivered a brief asking us to create and promote a product that brings awareness to a worthy cause. We were given 10 hours to find the cause, develop our idea, visualize it and prepare a presentation. The worthy cause The primary human source of pollutant carbon dioxide (CO2) discharge in the atmosphere is from the burning of fossil fuels for energy production and transport. As a result, the global temperature is increasing, throwing the world’s climate out of balance. Introducing Carma points We want to give the individual the option to compensate for it’s own pollution, just like companies. Emissions trading is a method used to control pollution by letting companies or other groups pay to compensate their emissions of pollutants. We want to put this concept in the hands of the individuals and make them conscious of their part in the global environment. We do this by offering them the possibility to buy Carma Points. Carma Points is a easy way to communicate the amount of CO2 emissions your car puts out for each combusted liter. We are planning to communicate the Carma points at a place where the consumer are a contributing to the pollution themselves. We therefor choose the gas-station since there’s a clear connection between the costumer’s car, gas and how it affects the environment. The money generated from the Carma points would be used to invest in more emission allowances. By doing this the result would be fewer allowances available globally. By buying Carma Points you as an individual therefor are not only paying for your own pollution, you're also making it more expensive for big polluters to pollute. Visualization To communicate our message to the consumer we are planning to use touch screens by the gas-pump. Buy using a video screen we can easily display the need information at the place where it will have the greatest impact. The workgroup Andreas Widman, Simone Magurno and Tore Holmberg. http://work.andreaswidman.com/8162/Carma-Points http://work.andreaswidman.com/311499/adidas-Originals-Deathstar http://work.andreaswidman.com/311499/adidas-Originals-Deathstar Mon, 15 Mar 2010 20:36:28 +0000 Andreas Widman - Creative Producer / Project Manager 311499 Previous&nbsp;/&nbsp;Next image&nbsp;(1 of 9)<img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/1161/311499/1.jpg" border="0" width="670" height="414" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/1161/311499/2.jpg" border="0" width="670" height="414" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/1161/311499/3.jpg" border="0" width="670" height="414" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/1161/311499/4.jpg" border="0" width="670" height="414" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/1161/311499/5.jpg" border="0" width="670" height="414" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/1161/311499/6.jpg" border="0" width="670" height="414" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/1161/311499/7.jpg" border="0" width="670" height="414" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/1161/311499/8.jpg" border="0" width="670" height="414" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/1161/311499/9.jpg" border="0" width="670" height="414" align="left" /> Role: Creative Producer Agency: Sid Lee Client: adidas Originals The adidas Deathstar application, the first initiative to present the unique collaboration between adidas and Star Wars. I handled the final 30 days of the delivery process. Lots of localization, facebook integration, geo location and lots of video was all part of the fun. The project was developed at Sid Lee amsterdam. Production company: Lightmaker http://work.andreaswidman.com/311499/adidas-Originals-Deathstar http://work.andreaswidman.com/311361/adidas-Porsche-Design-Sport-SS-10 http://work.andreaswidman.com/311361/adidas-Porsche-Design-Sport-SS-10 Mon, 15 Mar 2010 20:36:23 +0000 Andreas Widman - Creative Producer / Project Manager 311361 Previous&nbsp;/&nbsp;Next image&nbsp;(1 of 5)<img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/1161/311361/Picture 1.jpg" border="0" width="670" height="349" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/1161/311361/Picture 2.jpg" border="0" width="670" height="349" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/1161/311361/Picture 3.jpg" border="0" width="670" height="349" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/1161/311361/Picture 4.jpg" border="0" width="670" height="349" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/1161/311361/Picture 5.jpg" border="0" width="670" height="349" align="left" /> Role: Creative Producer Agency: Sid Lee Client: adidas Fashion Group The spring summer campaign for adidas Porsche Design Sport focused on improved usability, enhanced product presentation and a tighter integration in to adidas technical enterprise solutions. The project was developed at Sid Lee amsterdam. Production company: HUE http://work.andreaswidman.com/311361/adidas-Porsche-Design-Sport-SS-10 http://work.andreaswidman.com/69485/adidas-Y-3-AW-09 http://work.andreaswidman.com/69485/adidas-Y-3-AW-09 Wed, 07 Oct 2009 16:34:07 +0000 Andreas Widman - Creative Producer / Project Manager 69485 Previous&nbsp;/&nbsp;Next image&nbsp;(1 of 9)<img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/1161/69485/y3_1.jpg" border="0" width="670" height="356" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/1161/69485/y3_2.jpg" border="0" width="670" height="356" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/1161/69485/y3_3.jpg" border="0" width="670" height="356" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/1161/69485/y3_4.jpg" border="0" width="670" height="356" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/1161/69485/y3_5.jpg" border="0" width="670" height="356" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/1161/69485/y3_6.jpg" border="0" width="670" height="356" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/1161/69485/y3_7.jpg" border="0" width="670" height="356" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/1161/69485/y3_8.jpg" border="0" width="670" height="356" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/1161/69485/y3_1.jpg" border="0" width="670" height="356" align="left" /> Role: Creative Producer Agency: Sid Lee Client: adidas Fashion Group The adidas Autumn/Winter 2009 collection launches to the theme of satellite. Users dive into a kinetic world of digital surveillance as they target and zoom-in on styles. Interactive Designer: Rodrigo Braga & Wiktor Persson Flash Development and Animation: Felix Nielsen & Antti Kupila Creative Director: Dave Roberts Account Director: Sandy Toneman Creative Producer: Andreas Widman Photography and video production: LLOYD+CO Audio sourcing: Boogie Studio http://work.andreaswidman.com/69485/adidas-Y-3-AW-09 http://work.andreaswidman.com/57799/adidas-Porsche-Design-Sport-AW-09 http://work.andreaswidman.com/57799/adidas-Porsche-Design-Sport-AW-09 Wed, 12 Aug 2009 18:19:38 +0000 Andreas Widman - Creative Producer / Project Manager 57799 Previous&nbsp;/&nbsp;Next image&nbsp;(1 of 9)<img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/1161/57799/capture1.jpg" border="0" width="670" height="436" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/1161/57799/capture2.jpg" border="0" width="670" height="436" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/1161/57799/capture3.jpg" border="0" width="670" height="436" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/1161/57799/capture4.jpg" border="0" width="670" height="436" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/1161/57799/capture5.jpg" border="0" width="670" height="436" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/1161/57799/capture6.jpg" border="0" width="670" height="436" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/1161/57799/capture7.jpg" border="0" width="670" height="436" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/1161/57799/capture8.jpg" border="0" width="670" height="436" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/1161/57799/capture9.jpg" border="0" width="670" height="436" align="left" /> Role: Creative Producer Agency: Sid Lee Client: adidas Fashion Group For the autumn winter 2009 season Sid Lee created a simple product catalog for adidas high end performance gear produced in cooperation with Porsche Design Sport. As Creative Producer I was responsible for scope, budget, project plans and resourcing as well as the day to day team management and client contact. The project was executed at Sid Lee Amsterdam. Interactive Designer: Wiktor Persson Flash Development and Animation: Felix Nielsen Creative Director: Dave Roberts Account Director: Sandy Toneman Creative Producer: Andreas Widman http://work.andreaswidman.com/57799/adidas-Porsche-Design-Sport-AW-09 http://work.andreaswidman.com/45970/adidas-SLVR-AW-09 http://work.andreaswidman.com/45970/adidas-SLVR-AW-09 Mon, 20 Jul 2009 20:08:38 +0000 Andreas Widman - Creative Producer / Project Manager 45970 Previous&nbsp;/&nbsp;Next image&nbsp;(1 of 8)<img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/1161/45970/slvr1.jpeg" border="0" width="670" height="536" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/1161/45970/slvr2.jpeg" border="0" width="670" height="536" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/1161/45970/slvr3.jpeg" border="0" width="670" height="536" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/1161/45970/slvr4.jpeg" border="0" width="670" height="536" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/1161/45970/slvr5.jpeg" border="0" width="670" height="536" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/1161/45970/slvr6.jpeg" border="0" width="670" height="536" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/1161/45970/slvr7.jpeg" border="0" width="670" height="536" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/1161/45970/slvr8.jpeg" border="0" width="670" height="536" align="left" /> Role: Creative Producer Agency: Sid Lee Client: adidas Fashion Group adidas approached Sid Lee with a request to redesign the existing site for their low key high fashion brand SLVR. With the mandate came set of limitation based on the existing sites functionality. The project focused on design, interaction and performance improvements. As Creative Producer I was responsible for scope, budget, project plans and resourcing as well as the day to day team management and client contact. The project was executed at Sid Lee Amsterdam. Interactive Art Director: Rodrigo Braga Flash Development and Animation: Felix Nielsen Creative Director: Dave Roberts Account Director: Sandy Toneman Creative Producer: Andreas Widman http://work.andreaswidman.com/45970/adidas-SLVR-AW-09 http://work.andreaswidman.com/44204/Nike-Considered-Design http://work.andreaswidman.com/44204/Nike-Considered-Design Sat, 11 Jul 2009 14:30:30 +0000 Andreas Widman - Creative Producer / Project Manager 44204 Previous&nbsp;/&nbsp;Next image&nbsp;(1 of 3)<img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/1161/44204/nike_considered2.jpg" border="0" width="670" height="554" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/1161/44204/nike_considered.jpg" border="0" width="670" height="554" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/1161/44204/nike_considered3.jpg" border="0" width="670" height="554" align="left" /> Role: Project Manager Agency: AKQA Client: Nike Late 2008 Nike launched Nike Considered Design, its latest products which combines sustainability principles with the newest innovations for sport. Nike came to AKQA with fixed set of content and the wish to find a way to display the history behind and the technology used for their Considered Design products. As the Project Manager I was responsible for scope, budget and project plans as well as resourcing and the day to day team management. The project was executed at AKQA San Francisco. http://work.andreaswidman.com/44204/Nike-Considered-Design