GameChangers is Nike's social responsibility initiative designed and strategists by McKinney and developed by AKQA San Francisco.

The project was the first site AKQA San Francisco launched on Nike's new technical platform. This created interesting challenges for me as a Project Manager when it came resource allocation and budgeting since there where no previous experiences to lean on. It also meant that I to a greater extend then usual had to stay on top of ongoing discussions between developers, technical managers and Nike IT.

A lot of effort was put in to educate both McKinney and Nike in the basic web development process to make sure that both parties where aware of the impact their decisions had on each other, as well as on budget and timings.

As the Project Manager I was responsible for scope, budget and project plans as well as resourcing and the day to day team management.