SweatyBetty is one of UKs most well-known women sportswear retailer. With more then 20 stores in the London area today the company expects to grow even bigger. In 2011 they hope to open their 100th shop.

Sweaty Betty approached Hyper Island asking us to improve the reaches and conversion rate of the email marketing. We delivered a new sleek and fresh look and feel for a set of sales, club and confirmation emails. We also supplied guidelines for technical implementation and best practice for their email strategy.

The project was developed as a part of my education at Hyper Island, at not cost for the client.