Late 2008 Nike launched Nike Considered Design, its latest products which combines sustainability principles with the newest innovations for sport. Nike came to AKQA with fixed set of content and the wish to find a way to display the history behind and the technology used for their Considered Design products.

As the Project Manager I was responsible for scope, budget and project plans as well as resourcing and the day to day team management. The project was executed at AKQA San Francisco.